What stood out to us most was that the farm is built around a lighthouse that has stood since 1830, so we made it the heart of the identity, a landmark that roots the brand in its place and its history.
We started with what the animals eat. We studied the grasses, clovers and wildflowers that grow in the farm’s pastures, then drew each animal by hand and filled it with the herbal ley it grazes on. These illustrations became the farm’s visual language and a reminder, full of character, that every animal here is pasture-raised.
