For the brand mark, the letterforms are set in close proximity so the curve of the '8' echoes and completes the geometry of the 'L', creating a compact, iconic lockup.
The figure '8' sits at the heart of the Laurel 8 identity, custom-drawn to echo the curve and form of the brand's signature clasp. It transforms a functional detail of the jewellery into a recurring brand element; becoming a subtle, considered touch that ties the identity directly to the pieces themselves.
