The brand mark is made of three balanced dots, and the same dots carry into the wordmark, where each ‘A’ holds one in its negative space as a quiet nod to that three-point balance. It’s a small detail, but it holds the whole idea behind Camilla’s balanced approach to nutrition.
Balance was the word we kept coming back to in our early ideas for the identity. We explored what it means to be in balance and noticed that a vintage set of scales has three points, a shape that almost mimics the letter ‘A’. That became the starting point for the logo suite.
