For Bun Voyage, the burger bun acts as both logo and concept; the two halves of the bun frame the wordmark and ground the tagline "a journey between buns". The blackletter-influenced type gives the identity a confident, characterful edge that feels at home in a modern dining context, offset by a clean, restrained tagline. The tone of voice behind Bun Voyage is playful without being try-hard through a selection of pun vocabulary, such as "Bun Appétit".