For Black Ash, we wanted to bring back the nostalgia of homemade elderflower; a nod to every grandmother's recipe. The bold serif wordmark sits confidently against detailed botanical illustration, the pairing of grounded typography and delicate florals capturing the balance between old family tradition and a modern brand. The black-and-white portrait photography of the brothers adds a layer of human authenticity that most drinks brands wouldn't risk. However, for Black Ash, it feels entirely right.